Monthly Archives: April 2017

Alexandre Gama Is The Only Option For Superior Portugues Copywriting

Alexandre Gama is a marketing expert in the Brazillian copywriting industry. He has been involved in marketing and writing since the 1990s. His work has won him many awards both in Brazil and Europe.

After studying marketing at Fundação Armando Alvares Penteado, he began his job as a writer for Standart Ogilvy. Once he was recruited for DM9, he had a streak of award-winning articles and advertisements for multiple years.

After gaining so much market knowledge, Alexandre Gama opened Neogama in 1999. This company was at the center of the Brazilian marketing industry for several years.

Neogama merged with BBH, a British marketing company with international interests. The merger allowed for Alexandre to reach out to the English-speaking market, winning him international awards.

He became a board member of the Board of the Brazilian Association of Advertising Agencies. He became responsible for representing and defending all agencies involved in the Brazilian communications industry.

The Success Of OSI Group Food Processing Company

Headquartered in Aurora, Illinois, the OSI Group is an American private holding firm of meat processors which services the retail as well as food service markets locally and internationally. It was founded in 1909 by Otto Kolschowsky and was named Otto & Sons in 1928.

In the US, it operates its plants under the title OSI Industries, LLC with locations in various parts of the country. It has over sixty-five facilities in seventeen nations around the world. OSI supplies quality meat to renowned companies such as McDonald’s, Subway, Pizza Hut, Starbucks and KFC in addition to producing numerous private label brand foods.

OSI Group is among the top 100 Food Companies in America. Based on annual revenues of USD 3 billion, Forbes listed OSI Group as America’s 136th largest private company in 2011 and this amount went up to USD 6.1 billion in 2016, making it position 58. Overall, OSI Group ranked 66 among the Food and Beverage companies in America in 2016.

The Group’s facilities in other parts of the world have also received several awards over the years. Recently, on 25th November 2016, the OSI Food Solutions UK was presented the prestigious Globe of Honor Award by the British Safety Council for its excellent management of environmental risks. Sheldon Lavin, the Chairman and CEO of OSI has played a significant role in the success of the company and is acknowledged for guiding the company from a domestic food firm to an international multi-billion dollar food processor.

Learn more about OSI Group at

Lung Institute Takes Healthcare To A New Level

Dr. Coleman is leading doctor at the Lung Institute. He has clarified to all how stem cell technology is able to reshape the way in which medicine is being practiced today in the U.S.

Dr. Coleman has made a very strong point that today in the U.S.; research is being funded mainly by the biotechnology companies in addition to the government. Besides, all the regulatory agencies are under the direct control of the government. All the expenses for these procedures are getting passed on to the consumer along with the insurance companies. He also discussed that global advancement along with application has ensured that these expenses are not getting passed in a fair manner. This forces many patients to look for treatment from a few sources that may not be so well-controlled. This makes the scientists and caregivers, self-appointed guardians of any material and knowledge related to stem cell research and treatment. They will have only moral along with ethical concerns to guide them.

Ultimately, Dr. Coleman talks about Lung Institute which believes in providing the safest treatment to patients that can relieve their pain and suffering. The best treatment is given which can prolong their quality of life.

After all, the world is getting smaller. According to, this means that knowledge is getting more egalitarian. All across nations, medical care is becoming more standardized. This is why the Lung Institute already believes that healthcare development has to move from bench to bedside. Thus healthcare will have to progress. It will have to move much beyond national sovereignty. This can be possible only through a global effort.

The Lung Institute has already made a name for being the leader in providing regenerative cellular therapy, This is for lung diseases that include chronic obstructive pulmonary disease (COPD), besides pulmonary fibrosis as well as interstitial lung disease. The Lung Institute has already treated over 3,000 patients. It was in 2013 that the Lung Institute opened in Tampa, Fla. Now, it has opened a number of clinics in Tampa, Fla., Nashville, Tenn., as well as Scottsdale, Ariz., along with Pittsburgh, Pa. besides Dallas, Texas.

Check out the Lung Institute’s YouTube channel for more information.

Raising Money for a Political Campaign

If you want to raise money for a political campaign, there are a lot of people you can go to. The world of politics is full of people who are trying to help others with their campaigns. Andrea McWilliams has a lot of experience in this field, and she can help take your business to the next level. If you are ready to start helping others in a variety of ways, she is the type of person to go to. Not only will she help you with planning and various other parts of your business, but she will also show you ways to plan for the future as well. Running a political campaign is all about learning how to raise money from the right people. Over time, you can learn how to make a positive difference in the world as well. Andrea McWilliams has proven that she understands how the game is played in this area of the world.

Andrea McWilliams

There are a lot of people who look up to the hard work and success that Andrea McWilliams has put into her career. She started from nothing, and she has done a great job of building up her career to what it is today. If you want to learn from someone who has succeeded at a high level, she is the perfect person for that. Not only does she care about the political causes that she helps out, but she wants to help new people get into politics as well. A lot of people today do not realize that politics can become like a revolving door where no new people get into the game. Andrea strongly believes that new people in the political arena is one of the most important things that can happen for this country.


Fabletics Employs Reverse Showrooming to Compete with Amazon

What does Little Fabletics have to do with Amazon?

Recently, Fabletics threw their hat into the ring, announcing their intention to compete with Amazon for their 20% of the eCommerce apparel market share. To contest with such a giant for the clothing business, Fabletics needs to have a strong product, remarkable advertising and loyal customers – and they are making a bid for all three.


Both Amazon and Fabletics are eCommerce companies, marketing through the internet, so far they are equal. However, Fabletics has a focus on fitness apparel, a strong, recognizable spokesperson and a circumscribed product line, which is working in their favor. Though Amazon might not feel the loom of Fabletics quite yet, it’s time for them to begin glancing behind.


The Basics of Reverse Showrooming

Most apparel companies begin with a few mall stores, selling nearly identical stock. They arrange windows and showrooms to entice customers.


Fabletics elected to sell directly to the public, bypassing the malls. However, since they were a new name on the scene, they needed something to build trust and instill in potential customers a feeling of confidence and quality.


Bypassing the Showroom

First, they used Kate Hudson, a well-known beauty, fitness expert and actress, to advertise their products. Ms. Hudson is famous for her dancing ability and her interest in fitness so customers would feel she would not represent a poor quality product.


Building on that foundation, Fabletics offered new customers a smashing deal: a complete fitness outfit for $20, with your VIP subscription. Ah, here’s the next step in the plan – subscription. For Fabletics, making a single sale was not enough; they needed a loyal customer base and were sure that the subscription would supply one.


Subscriptions Re-imagined

Fabletics knew that people had a less than positive opinion of subscriptions because of the experiences they had of being locked into an arrangement that no longer suited them. To fight this issue, Fabletics re-designed the subscription concept. Rather than functioning to serve the interests of the company, they reversed the idea to function for the customer.


By putting the customer firmly in the driver’s seat, Fabletics created a subscription that people could enjoy. You can return anything you don’t love for replacement or credit. If you don’t want a shipment for a month or so, just let them know and your order will be suspended. Want to end the subscription for a while? Just inform them.


On to the Showroom

With a strong subscription clientele with all manner of VIP benefits, Fabletics is now opening physical stores. Customers can join the VIP club when they make purchases, existing members can apply their points and benefits to store purchases and Fabletics stocks the stores with the kind of clothing that is popular in that area, as learned from the subscription customers.


By now you see how clever Fabletics is, turning the subscription concept backwards as well as reversing the showroom idea. Time will tell if this cleverness is sufficient to attract some of Amazon’s apparel business.