Bernardo Chua has been a fixture in the direct sales industry for many years. He specializes in distributing teas, coffees and various organic products to consumers on an international level. Bernardo is the driving force behind the success of Organo Gold and Gano Excel.
He began his business career in the Philippines where he was involved with introducing Ganoderma to the North American market. Chua likes to be called Bernie. He spent his childhood in the Philippines. However, Bernardo is thankful for his Chinese heritage because it made him aware of the potential that Ganoderma offers.
Mushrooms known as Polypore grow on logs worldwide. Asian culture has held this substance in high regard for hundreds of years. Chua immediately realized the potential of this natural source as a potential sales product. He was able to offer it in in common forms of consumption to people. These forms resulted in coffees and teas which were sold throughout the Pacific region.
Chua’s chose direct sales as the method to bring his product to the rest of the world. He figured this was the best business model to push Granoderma products. The company grew very quickly using the direct sales techniques. They started in the Philippines and continued to press forward throughout the Pacific Rim. Chua believes in direct sales as the primary way to introduce products throughout the world over various consumer bases.
Bernardo Chua has received several awards throughout his tenure as a businessman. He was recognized for displaying a high level of quality assurance while running his businesses in 2014. His company was awarded the National Shopper’s Choice due to its clever direct sales techniques. The organization also received the Direct Sales Company of the Year Award on several different occasions.
Organo Gold now has its offices in Canada and boast over 1 million international distributors. Chua is dedicated to staying ahead of the competition by keeping his team focused on the primary objectives. Growth is important while competing in any industry. Being based in Canada has given Organo Gold a unique edge over competition because of the strict guidelines there are for production.
They have acquired credibility with customers that is hard to attain in other regions of the world. Consumers are more trusting and feel more secure about purchasing the products because they understand the high level of scrutiny Organo Gold products go through.