Many companies will pivot at some point, or change features of how they run their company in order to jump on board a new trend that’s being talked about in the social media community. But Adam Goldenberg doesn’t approach it that way. Instead, he cares about how his customers are experiencing the features that JustFab provides. According to VatorTV, Goldenberg talked about how ShoeDazzle phased out its VIP membership program, but how JustFab was not going to do that because its customers were happy with it. Goldenberg acknowledges that sometimes new trends can enhance company platforms better than before, but that the old axiom of “if it ain’t broke, don’t fix it” holds true in this as well.
Adam Goldenberg has done something quite remarkable with his company, JustFab. About 5 years ago when he started, he knew very little about what he was getting into, so much so that in his words, he didn’t know “the difference between a peep toe and a Mary Jane.” But Goldenberg and his partner, Don Ressler know how to listen to others’ ideas and take them to concept. JustFab has become a company that sells hot new women’s clothing, but at a price that most people can afford. It offers an enhanced social media platform where users can rave to their friends about the experience, and a subscription model to tailor the experience to each user’s need.
Adam Goldenberg has always loved to try new business ideas ever since the day he started his first business. He was only a teenager at the time that loved marketing and selling things to people around him, but he got the idea to startup an advertising network for gamers called Gamer’s Alliance at https://www.apparelnews.net/news/2016/sep/05/new-sizes-fab-justfab/. It was Intermix Media who bought this company and took Adam onto their team, and with his help the company became a dynamic force, eventually starting MySpace.
Goldenberg was the youngest Chief Operating Officer while at Intermix Media, and he met Don Ressler who shared much of the same goals that he did. The two worked at Intermix Media on Pando until 2005 when it was bought out. They then started up several independent beauty and health product companies, and then got into the fashion industry in 2010 when JustFab was started. The company has raised over $300 million in venture capital funding, expanded into overseas markets, and even now opened local chain stores in various cities.