Category Archives: Anti Corruption

Laerte Codonho Brings New Sodas to Brazil

The business industry is a tough world. An individual can not just walk on to the scene with a product idea. They have to demonstrate their full resolve behind the product, in addition to marketing it to the consumers. In the country of Brazil, the soda industry used to face heavily restrictions on what was allowed. However, this did not stop Laerte Codonho from trying to capitalize on the market (Noticiasr7). 

He worked hard behind the scenes to bring a domestic soda manufacturer to life. A recent Chronicle of the Week article describes each hurdle he faced along the way. The first hurdle for any business man is simply getting the business up and running. Brazil has had a long standing diet soda ban in effect due to potential health issues. Codonho had to first change the law if he was going to conqueror this market second. Dolly was formally founded in 1987, and he immediately got to work on experimenting with soft drinks. He wanted to present a case to the government that would be impossible to deny. 

This phase of the company was marked by its sharp rise in popularity, in addition to new unique products hitting stores. There was one product based on the guarana fruit that especially resonated with consumers. Laerte Codonho ultimately won the case and was allowed to begin selling diet sodas around Brazil. However, this presented major challenges. The first was getting the word out that his product was safe to consume.

Overcoming public backlash and hesitation is challenging for a business leader in any country. At the same, he had to fight off overseas competition like Coke-Cola. Laerte Codonho had to fight with full force to dominate the local market, and make Dolly a symbol of national pride. The country of Brazil has never been the same since Laerte Codonho stepped up the plate. He overhauled a piece of the economy so he could bring a new product to the people of the country. Laerte Codonho is a prime example how passion and drive can push your ideas to new horizons and beyond.


Keep on reading about Larte´s latest business projects: https://www.istoedinheiro.com.br/dolly-vai-a-guerra/

Bruno Fagali the Outstanding Brazilian Attorney

Becoming an established lawyer is not an easy task. The profession involves years of reading comprehensive, long, and complicated passages of laws. On top of that, one must prove themselves remarkable for them to be admitted to the bar. But all that can be said to be the easy part; the hard part comes when one wants to market their law practice. At this stage, many attorneys are unable to establish themselves as recognised legal experts in their field of specialisation. It takes years of hard work for a lawyer to market themselves. However, Bruno Fagali a Brazilian Attorney has shown that passion and unique skills makes it easy for attorneys to market their practice.

Bruno Fagali is an attorney based in Sao Paulo Area, Brazil. He graduated from the University of Sao Paulo in 2009. To further his knowledge and proficiency, he continued his education and focused on Administrative Law. Bruno Fagali earned his Masters in Law of the State and Anti-Corruption Law. He focuses chiefly on cases involving electoral law and public issues.

His extensive experiences as a lawyer have seen him work for many law firms. Currently, he is the integrity manager in a private firm based in Sao Paulo. He is responsible for all the legal and illegal actions within the agency. Bruno Fagali also designs and manages the compliance of this advertising agency. His achievements while working for the firms are unmatched. Fagali’s dedication and professionalism set him apart as an outstanding attorney.

Bruno Fagali is an active associate of the Society of Corporate Compliance and Ethics. His unique analytical skills secured him a position in the advisory committee in the seminars and congress organised by SCCE. Bruno Fagali wrote an enlightening article in support for anti-corruption movements. The arguments he raised reflected his vast knowledge and his dedication to his profession. Gradually, Bruno Fagali continues to show what makes an exceptional lawyer.

Click here to learn more about Bruno Fagali