Category Archives: CEO

Malcolm CasSelle – Meshing Gaming with Cryptocurrency

The world of gaming and cryptocurrencies collide in one major aspect: virtual assets. The application of gaming assets was introduced with amongst many different gaming platform genres, with role player and progressive games marketing the two biggest competitors for virtual assets. These assets consist of map packs, experience boosts, and other such unlocking capabilities that further the game play experience for the user. The cryptocurrency market was a little further behind in development, but the full circle showcasing has brought this influence to life. Users can exchange funds, sell virtual assets, and trade from their virtual wallets. Malcolm CasSelle, the owner and operator of OPSkins, is bringing his WAX technology to the gaming platform.

WAX stands for Worldwide Asset eXchange. This company was developed by Malcom to operate as a blockchain marketplace for trading virtual assets. Originally run as a cryptocurrency agency, this platform has now been transformed to meet the gaming community. The same properties, security measures, and blockchain capabilities will crossover into the gaming platform for the very first time. Users will be able to trade assets within the pace of play, preventing from having to pause or stop a campaign to make these transactions. This type of fluidity keeps the system working in a consistent basis and the blockchain protection reduces upon the notion of fraud and security breaches.

This recent creation comes from a long list of accomplishments for Mr. CasSelle. Malcolm majored in computer background allowed for Malcolm to takeoff in the field of entrepreneurship. He has been featured as the Chief Operating Executive for companies that helped bring a Groupon comparison to Japan. His history of science, obtaining degrees from prestigious establishments like MIT and Stanford University. Holding a well-versed schooling achievements shine bright in the online and virtual space, allowing for his latest creation to takeoff and stun the marketplace with the new features and opportunities it allots for users.

Doe Deere of Lime Crime Featured in Inspirey

Doe Deere and Lime Crime were both recently featured in Inspirey where she discussed how Lime Crime became such a success. She also shared advice for others as well as a brief recap of how Lime Crime came into existence. According to Doe Deere, Lime Crime started out as a clothing line. She has always designed and sewed her own clothes since she was a little girl. She wanted a career designing clothing and was studying at the time she founded Lime Crime to become a fashion designer.

 

However, after doing some soul searching she realized that her true path was in cosmetic design. As she states, it was the pot of gold at the end of her career’s rainbow. Doe worked extremely hard to get Lime Crime off the ground. She left the fashion institute she was studying at to get the business rolling. She also changed the Lime Crime domain to highlight her beauty products. The company originally launched in 2008 as a simple eBay web store. Within one year, Lime Crime had gained a wealth of followers and shortly after that the company was profitable.

 

Doe Deere then moved the company to a professional web store. She grew her fan base through a series of web videos she created. In the web videos she provided tips and tricks to do makeup professionally. As I mentioned, Doe Deere has always been an incredible makeup stylist and the videos garnered a great deal of traction and customers. The company quickly grew and currently has over three million Instagram followers.

 

The brand continued to grow and relied heavily on social media to grow the brand. Lime Crime is famous for sharing its follower’s submitted content. For example, the company reposts photos of its followers that they share wearing the actual Lime Crime products using a specific hashtag. The website also has an entire portion dedicated to real user’s submitted photos of themselves rocking Lime Crime makeup.

 

The article also highlighted what made Lime Crime such a success. She shared that her main piece of advice would be to stick to your company’s original brand mission. Lime Crime has always had a main company mission. That mission was to realize that beauty should make you feel awesome. Her other focus is to help women everywhere to express themselves and their personal style. It is for that reason that she has a line of colors that vary so wildly. Her lipsticks come in everything from a traditional light pink to rich blues and deep reds. She created Lime Crime because she was unable to find the bright, bold colors that she wanted. She also wanted her makeup to be free of any cruelty to animals and vegan friendly.

 

Lime Crime has become a global success and continues to grow daily. Doe Deere has become an icon for women everywhere to be able and empowered to express themselves through the power of creating their own personal style utilizing beauty products. Her motto is that if her team isn’t crazy about it, they won’t bother making it. Learn more: https://galoremag.com/lime-crime-creator-doe-deere-colors-haters/