David McDonald is the president and chief operating officer of OSI Group, a global food processing company. His company has enjoyed success in China for two decades. He believes that the success of the company is, in part, due to the company becoming local.
Another reason for the success of OSI Group, according to David McDonald, is the company’s ability to be flexible, and never compromising on quality and customer satisfaction. His policy is to be acutely aware of what the customer wants and then implementing solutions so that the customer is completely satisfied.
David McDonald also believes that understanding the customer’s culture has also been one of reasons that OSI Group has enjoyed success for so long. He believes that building trust in his relationships with the customer takes time and patience. More information about David McDonald at about.me
Investing his own personal time by traveling to China has been one of the catalysts that has brought the company so much success for the last twenty years. Partnering with government agencies and suppliers has helped the company overcome hurdles, both infrastructurally and operationally.
It is an engagement process that takes patience, because it takes time to fully understand what the government’s needs are and what the customer’s needs are. It also takes time to tailor a solution that will yield the best results for all parties involved. Since opening the China processing operation in Beijing, OSI has exponentially grown, right along with China’s robust economy.
When Beijing was host to the Olympic Games, OSI supplied 113 tons of different food products such as pork, beef, eggs, and chicken. Despite this massive undertaking, never once did the company receive any complaints about the service or quality of the products that were supplied.
Since then, the company has been the supplier of essential products for big-name brands such as Burger King, Yum, Starbucks, Papa John’s, Saizeriya, and McDonald’s. OSI prides itself in it’s “listening first” philosophy, and then implementing an effective solution that directly applies to the customer’s needs.