In case you don’t know, Whitney Wolfe is an amazing woman who is the CEO of Bumble. She started this online dating company late in 2014. Four years later, Bumble is a mega hit in the world of online dating. Mrs. Wolfe might operate the number dating site on the web, but she did not want to have it in the first place. Whitney Wolfe wanted to start a social media network called Merci. This social media site would have been for women only. However, Mrs. Wolfe was convinced by Andrey Andreev (owner of Badoo) to come up with the dating site Bumble.
When I founded @Bumble, I didn’t know what I was supposed to do. Just what I wanted to fix: the antiquated rules of dating. Thanks, @FitzTepper, for the story. > Whitney Wolfe Herd doesn’t care what she’s supposed to do https://t.co/hXeLSv0LdZ via @techcrunch
— Whitney Wolfe Herd (@WhitWolfeHerd) May 14, 2018
Mrs. Wolfe went to Andrey Andreev for a loan to start Merci. However, this insightful CEO did not want to invest in a social media network for women. Instead, he told Mrs. Wolfe start a dating site that would cater to women from the modern era. Whitney Wolfe was extremely reluctant to do so. She had to talk with her former boyfriend (and current husband) Michael Herd to some perspective. Once Herd helped to convince Wolfe that Andreeve’s offer was a good thing; Wolfe jumped on the prospect.
Keep in mind that Whitney Wolfe used to work for Tinder. She was one of the key figures that helped to launch this dating site. She was in charge of the marketing department. Her marketing efforts helped to make Tinder successful. While Whitney was essential to the success of Tinder, she was sexually harassed during on her job. Not only did she endure sexual misconduct by her co-workers, she was also discriminated against because of her gender. Wolfe ended up suing Tinder and won a huge amount of money for troubles. Tinder was not happy with this outcome.
Whitney now spearheads Bumble which is a successful online dating site. Since dating sites are now the modern way that people meet and connect, this site is a good thing for people looking for love. Whitney is truly committed to Bumble and she wants it to succeed. Ultimately, she wants her company to be a major force for feminism and for advancing the causes of women.