Clayton Hutson made a name for himself in the music industry as a sound engineer as well as a business owner. He attended college for theater design, and then worked at various companies that provided live entertainment. His seeks aesthetic perfection as well as an unparalleled live music experience. Throughout his career he worked with important names in the music industry, such as Kid Rock, Guns ’n Roses, Garbage, and Pink.
The idea behind his company came as a result of amassing a large amount of experience within the field of live entertainment and tour production. He worked in the music industry for many years, and perfecting his skills enabled him to successfully navigate through all aspects of live entertainment, thus allowing him to venture out on his own. Once the recession hit and the company that he worked for had issues, Clayton Hutson decided to take a leap of faith, and he felt ready to take on the task of having his own production management company.
Due to the fact that he works in the “spectacle” side of the industry, he considers wowing clients to always be a goal. He points out that he is excited about the technological advancements that are happening in the live music genre and the fact that the industry is always cutting-edge. Hutson notes that while everyone focuses on video and it is an element present on every tour, he believes it to be a dead horse. Despite the fact that the video walls are getting bigger and more advanced, he hopes that it is a trend that will run its course sooner rather than later, which will enable the industry to learn how to wow the audience without relying on projecting images onto a surface.
He expressed appreciation for artists like Lady Gaga and Pink, who incorporate aerial stunts and acrobatics into their routines. Clayton Hutson considers that artists pushing their art, and not making it just about the music, to be a great thing, due to the fact that they are making it about the art form as well, and how they are expressing themselves.