Category Archives: Female Leaders

Lori Senecal-Dream Big And Inspire Others

Lori Senecal has worked hard through her life to achieve success. Recently, she was appointed the global CEO of Crispin Porter + Bogusky (CP+B), In this new position, Ms. Senecal will work with Chuck Porter, Chairman and Chief Strategist, to pioneer the expansion of CP+B and manage their nine office around the globe. She states, “It’s an honor to be asked by Chuck Porter to work alongside him and the CP+B leadership team. I look forward to playing a significant role in the global growth of the agency, by working with the exceptional talent across offices.”

Ms. Lori Senecal believes in inspiring people to create a pioneering innovative atmosphere. She credits her own success to the wisdom of the mentors she has had along the way. She is happy in this next step to now become the mentor and inspire the next generation of successful business women. In an interview by Laura Dunn of Huffington Post, Ms. Senecal said that she recognizes that it is hard for women to be proactive in seeking business opportunities and is excited to be able to inspire women to get out of their comfort zone. She has encouraged and backed many startup ideas and passions of her staff.

Being the youngest of four children, Lori Senecal had to strive to achieve her own individual place and carve out her own identity. She graduated from McGill University with a Bachelor of Commerce, Marketing, and Finance degree. She dreamed big and believed in the power of positive change. Ms. Senecal believed that when opportunities do not appear to be available, a person can find a need within their organization, be inventive and create their own path.

Through hard work and perseverance, Lori Senecal has achieved her dream of becoming the CEO of CB+P. She looks forward to leading the company’s global expansion and helping to mentor the next generation of international leaders. View Lori Senecal’s full bio on