Category Archives: Marketing Lip Balm

Lifestyle Entrepreneur Blake Mallen

Blake Mallen was very early to spot the power of social media for network marketing. Back in 2005, when he co-founded ViSalus with his business partner, Nick Sarnicola, working in direct sales was seen as a stagnant industry with little prospects. But Mallen saw a challenge.

Blake Mallen was able to leverage viral marketing and capturing the explosive growth of platforms such as Facebook at exactly the right time. He was creating the gig economy before the gig economy was a thing. Today, ViSalus is the number one personal weight-loss and fitness platform in North America.

Not being one to rest on his laurels, Blake Mallen went on to found Liv. Blake realized that people were putting their dreams on hold, setting them aside for a someday that for many, just never came. Enter Liv. Liv helps people make that someday be today. As Blake says, “Our life is the collection of experiences we choose to create.”

In addition to the work Mallen has done in the business world, he is also a powerful motivational speaker. Over 15 years ago, Blake started his first personal blog, titled “Life Off the Script.” The ideas that he began developing there have grown into a philosophy that he was he able to share with the world last year in his, “Shift the Script” TEDx Talk.

In this Tedx Talk, Blake Mallen explains the reason that so many people feel stuck. They are focused on the person they have been told they are supposed to be. Instead, they need to allow themselves to become the person they were meant to be.

With all of these accomplishments, Blake also manages to make time for his family. He is married to his high-school sweetheart. They have a young son and daughter and enjoy life’s adventures together.

How Blake Mallen Capitalized On The Gig Economy Before It Was A Thing

EOS Lip balm offers a great packing, a sweet smell and a wonderful taste

The EOS lip balm came with a totally new different lip balm concept. The product directors never wanted to make something that would be another fad. They wanted to engineer a product that would provide a test of all time. They managed to do this through a proper packaging and proper ingredients. Today, the EOS lip balm has beat most of its competitors. It has proved to be an extremely useful product for a very long time. The lip balm has been constantly pleasurable. It is effective and provides a consistent pleasure when used.

The EOS product is meant to engage all your five senses. It has a soft round packaging that engages your eyes and hours. The colors of the orbs and its smells create a significant flavor you will always want to have. Even the talk of it from a friend makes you want to engage with the lip balm.

EOS lip balm has managed to beat other products in the market due to the perfectness in the product. According to Fast Company at, the product has managed to beat other products due to the perfect nature of their product. This has seen it receive a massive social media following. A simple google search reveals talks of the amount of press the business has received in the recent past.

The product success is also highly attributed to the pricing and packaging. The round idea of the lip balm came from customer research. Women initially never found a product that could be placed in their backs without worrying about having them roll off a dresser. The company then decided to make a product that had a natural roundness. The natural roundness is something that women appreciate instinctively. The exclusive ingredients that come with the product helps one hydrate their lips through sealing its moisture. EOS products are available on Walmart and can also be bought online thru the ULTA website.

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