The EOS lip balm came with a totally new different lip balm concept. The product directors never wanted to make something that would be another fad. They wanted to engineer a product that would provide a test of all time. They managed to do this through a proper packaging and proper ingredients. Today, the EOS lip balm has beat most of its competitors. It has proved to be an extremely useful product for a very long time. The lip balm has been constantly pleasurable. It is effective and provides a consistent pleasure when used.
The EOS product is meant to engage all your five senses. It has a soft round packaging that engages your eyes and hours. The colors of the orbs and its smells create a significant flavor you will always want to have. Even the talk of it from a friend makes you want to engage with the lip balm.
EOS lip balm has managed to beat other products in the market due to the perfectness in the product. According to Fast Company at https://www.fastcompany.com/3063333/startup-report/the-untold-story-of-how-lip-balm-upstart-eos-outdid-chapstick, the product has managed to beat other products due to the perfect nature of their product. This has seen it receive a massive social media following. A simple google search reveals talks of the amount of press the business has received in the recent past.
The product success is also highly attributed to the pricing and packaging. The round idea of the lip balm came from customer research. Women initially never found a product that could be placed in their backs without worrying about having them roll off a dresser. The company then decided to make a product that had a natural roundness. The natural roundness is something that women appreciate instinctively. The exclusive ingredients that come with the product helps one hydrate their lips through sealing its moisture. EOS products are available on Walmart and can also be bought online thru the ULTA website.
Product Link: http://www.racked.com/2014/10/31/7571165/eos-lip-balm
Facebook page: https://www.facebook.com/eos/