Category Archives: Search Technology

How Internet Searching Is Changing From Text To Visual

When the internet exploded upon the modern world, many ways we do daily activities where drastically changed. From communication to shopping, the internet connected us in different ways to people all over the world as well as how we deal with media and simple things like shopping and ordering pizza. A new wave of change has been approaching since visual search was implemented in huge search engines like Google and Bing. Visual search on has evolved from it’s original form as most technology does and the innovation behind it has enhanced how and why we use visual search technology.

Online shopping was a big boom when it originated but a new shift reveals the rise in visual searching over texting. This prompted the widely known and used site, ‘Pinterest’ to implement visual search for their users. Pinterest is already mainly visual and users can ‘pin’ things that they like such as recipes or outfits. When they launch their new feature you’ll be able to click on an item in the picture, for example a lamp, and be able to find that lamp or similar products available for purchase. This massive change not only shifts the way people shop online, it also changes the relationship with stores and consumers.

Slyce, a visual search developer, has been ahead of the curve since visual search engines started taking over text search. Slyce has had a few apps out for a couple of years that allow its users to snap a picture of something and find items that highly match or are an exact replica of the picture, and purchase it. This creates an easy on-the-go way to shop. Say you’re sitting at a bus stop and see an advertisement next to you featuring a designer purse you love, but don’t want to pay that price. Slyce’s universal scanner will take the 2D picture and search through thousands of stores,deals and coupons to find you matching products.

Slyce has been probing visual search technology for years in order to create consumer based products that enhance the way we shop and purchase things. Their advanced technology is based on their understanding of the fast paced world we live in. Smart phones have become a personal assistant, able to help us find food, directions, friends and allow us to shop anywhere. Slyce’s advancement in visual search not only aids shopper but saves them money too.

Slyce Acquires SnipSnap a Digital Coupon Company

Earlier this year, Slyce acquired SnipSnap for $6.5 billion dollars. The deal was made through stocks and cash. Sylce is a visual image recognition provider and SnipSnap is a mobile digital coupon company. They had plans to integrate the two technologies with a new application called Scout. SnipSnap has a popular mobile couponing application for consumers.

SnipSnap’s mobile application works with restaurants and retailers not supermarkets. Recently SnipSnap debuted Scout, a applications, that works like a virtual assistant. It helps consumers find savings using a chat based interface. With this application, you can type in a product name, scan bar codes, and take photos. The launch of this new product comes at a time when there has been an increase in similar applications.

Scout builds upon the Snip Snap community of bargain hunters by offering an new feature with the SnipSnap application. A button at the bottom of the screen activates Scout where users can talk with the Virtual Assistant.

Saving for consumers comes from SnipSnap coupons, price matching, and instant rebates from online retailers and other mobile coupon applications. It filters the list in searches based on the policy of the store price match program.

Once an image is recognized by Scout the user has to answers some automated question to get the best deals. It recognizes images almost 95 percent of the time scanning thousands of sites to find the best deals for customers. There is a staff of 50 that helps users with the new the application.