Running a modern business now mandates that you have the ability to reach out to your customers in effective and efficient ways. Bob Reina, the founder, and CEO at Talk Fusion, realized early on how important it was for companies to embrace the technological medium of our day: the internet. Reina is the founder of one of the more influential video marketing and communication solution companies on the internet. Talk Fusion was created in 2007, based out of Florida, and it has steadily been rising as a major player in the marketing industry. How did Reina forecast the importance of video marketing and direct selling? What is he doing to keep his spot at the top of the ladder today?
For Bob Reina, the life of an entrepreneur was one that beckoned to him later in his career. After spending a decade working as a police officer, Reina had a fortunate encounter with a marketing executive. This encounter led Reina to consider seriously the benefits of chasing his own business ideas and seizing control of his career and work hours. Reina, in essence, wanted to control his output by controlling his input in reference to work. Reina wouldn’t come up with the idea for Talk Fusion right away, that would come years later, but the foundation for what he wanted to do was there.
Reina first started working in network marketing and he admits that there were times when his phone bill was larger than his commission check. Reina laments these times but admits that they were important to building up his work ethic. When Reina and his partner, Dr. Jonathan Chen, created the first Talk Fusion product, Video Email, they knew right away that they had something important and effective. Reina would begin the process of marketing the product and by the time that Talk Fusion was ready to open their doors, they had already created a base of interested customers. From there profit was easy and Talk Fusion was quick to start building their brand and extending. Now, Talk Fusion is pulling in industry awards while pushing their product to newer limits. Learn more: https://www.martechadvisor.com/author/bob-reina/