Canadian-born Lori Senecal became the first global CEO of digital marketing and advertising company CP&B Global in March of 2015. She was called upon to work at the company due to her exemplary management and organizational skills. Because of her strategic and creative advertising methods, she helped boost CP&B’s revenue by 21%, and the company never lost any clients while under her leadership.
Before joining CP&B Global, she was the Global Executive Chairman of MDC Partners at KBS, which was a company she worked at from 2012 to 2014. She was also President of McCann Erickson’s in the main office of the business, which is located in New York, and she served as the Global Chief Innovation Officer of McCann Worldgroup.. She graduated from McGill University in Montreal, Quebec, Canada, where she attained a degree in Marketing and Finance. Visit GCReport to see more
After Lori Senecal joined CP&B, she eventually landed the American Airlines account for the advertising agency by using her keen business sense. The company already had a client list that included Burger King, BMW Mini and The Truth.com, which is an anti-smoking campaign. Headquartered in Boulder, Colorado, CP&B Global also has offices in Florida, California, London, Brazil, Sweden, Denmark and China. The company was founded in 1988 by Sam Crispin, who later partnered with two men named Chuck Porter and Alex Bogusky, hence the name CP&B.
Lori Senecal has won several awards related to her achievements in business, including an AWNY Game Changer Award. She was honored with the Quantum Leap Award for Leadership and Innovation from that organization in 2013. She was also named one of Ad Age’s Women to Watch in 2014, as well as Agency Executive’s to Watch in 2016. Check out LinkedIn to see more.
She will be leaving CP&B and the world of advertising at the end of this year, but she says that she feels confident about the agency’s future. She also said that she achieved more than she had expected to during her few years with the company. She is content with her accomplishments and with her decision to exit the business at this time. She stated that she is looking forward to her retirement.