Doe Deere is the creator behind Lime Crime, a beauty supply that focuses on the unique items that people can use to express their true self. The Lime Crime makeup brand is one that has grown exponentially in the past few years, with many finding makeup colors that are not your typical shades of browns, blacks or pinks. Lime Crime was actually launched in 2008, however, the name “limecrime” was registered on eBay in 2004 as a DIY fashion line. https://galoremag.com/lime-crime-creator-doe-deere-colors-haters/
Deere started the line simply because she was inspired and also felt the need to provide unique colors to the public, colors that she herself wanted to wear. Deere was born in Russia, but grew up in New York City which helped to fuel her love of makeup, sewing and other beauty related hobbies. She turned these hobbies into a hugely popular makeup line that is cruelty free, and allows a person to make their own taste individualized.
Doe Deere has several fond memories that are centered around makeup, however, her first real memory of this is at a slumber party at the age of nine. Her and her friends made their faces to look dark and mysterious to match their clothing options, which were all an effort to conjure “spirits”. Deere remembers the event fondly, stating that her friends may have thought she was crazy, but the makeup just made this that more memorable.
Due to her success, Deere is one of those women in the market who has been named to the Top Inspiring Female Entrepreneurs by Self-Made magazine. It is from this role that Deere hopes she can be an inspiration to other young women out there, just as she herself was inspired to think big. Deere’s brand is based on the Internet, and this is one aspect that has helped Lime Crime to become a brand that listen to their customers. As Deere pointed out, being internet based means having instant feedback on products. And since the desire of Lime Crime is to provide products that consumers want, this allows the company to do this with ease. It is clear to see that Deere is one of those women to watch, as her ethics, desire to give the consumer market what they want, along with the way her business is ran is going to keep turning heads.