Doe Deere of Lime Crime Featured in Inspirey

Doe Deere and Lime Crime were both recently featured in Inspirey where she discussed how Lime Crime became such a success. She also shared advice for others as well as a brief recap of how Lime Crime came into existence. According to Doe Deere, Lime Crime started out as a clothing line. She has always designed and sewed her own clothes since she was a little girl. She wanted a career designing clothing and was studying at the time she founded Lime Crime to become a fashion designer.


However, after doing some soul searching she realized that her true path was in cosmetic design. As she states, it was the pot of gold at the end of her career’s rainbow. Doe worked extremely hard to get Lime Crime off the ground. She left the fashion institute she was studying at to get the business rolling. She also changed the Lime Crime domain to highlight her beauty products. The company originally launched in 2008 as a simple eBay web store. Within one year, Lime Crime had gained a wealth of followers and shortly after that the company was profitable.


Doe Deere then moved the company to a professional web store. She grew her fan base through a series of web videos she created. In the web videos she provided tips and tricks to do makeup professionally. As I mentioned, Doe Deere has always been an incredible makeup stylist and the videos garnered a great deal of traction and customers. The company quickly grew and currently has over three million Instagram followers.


The brand continued to grow and relied heavily on social media to grow the brand. Lime Crime is famous for sharing its follower’s submitted content. For example, the company reposts photos of its followers that they share wearing the actual Lime Crime products using a specific hashtag. The website also has an entire portion dedicated to real user’s submitted photos of themselves rocking Lime Crime makeup.


The article also highlighted what made Lime Crime such a success. She shared that her main piece of advice would be to stick to your company’s original brand mission. Lime Crime has always had a main company mission. That mission was to realize that beauty should make you feel awesome. Her other focus is to help women everywhere to express themselves and their personal style. It is for that reason that she has a line of colors that vary so wildly. Her lipsticks come in everything from a traditional light pink to rich blues and deep reds. She created Lime Crime because she was unable to find the bright, bold colors that she wanted. She also wanted her makeup to be free of any cruelty to animals and vegan friendly.


Lime Crime has become a global success and continues to grow daily. Doe Deere has become an icon for women everywhere to be able and empowered to express themselves through the power of creating their own personal style utilizing beauty products. Her motto is that if her team isn’t crazy about it, they won’t bother making it. Learn more:


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