There are a number of successful business start-ups that owe their success to Don Ressler. Many of these start-ups, including FitnessHeaven.com, are always sold to the willing buyers. Alena media, which was part of the intermix media-buyer of FitnessHeaven generated lots of millions and become the main profit centre at intermix. The division was later sold to News Corp, which later ignored it, leading to the departure of Ressler and Goldenberg to seek for other opportunities.
Their departure from news corp led to the formation of Intelligent Beauty an online advertising platform, which could be executed independently. The platform, which mainly deals with beauty products, saw the creation of DERMSTORE, which is mainly a marketplace for cosmetic and skincare products. A weight-loss system called SENSA was launched two years later. Intelligent beauty is profitable, although it does not release its financial reports to the public on zimbio.com. In 2008, the group got a funding of 43 Million dollars from technology crossover ventures.
The company launched a third subsidiary in 2010. JustFab was launched as an online fashion retailer by Don Ressler and Adam Goldenberg, enabled with subscription options. Matrix partners gave a funding of $33 Million dollars to the new company in 2011, the same year that saw Kimora Lee Simmons join the company as its creative director and president. The company did well in its first year, and by December of 2011, a total of 4 Million subscribers had been registered on the company’s website. By March 2012, the company had crossed its 6Million mark. It managed to secure a funding of $76 Million from its parent company’s intelligent beauty, crossover ventures, Matrix partners, and Rho Ventures.
The impetus of the first years gave JustFab the motivation to seek more opportunities. It bought Fabkids, a subscription service that deals mainly with children’s fashion after they realized their existing clients were mainly parents. In May 2013, the company acquired another entity called FabShoes, an e-commerce site with its origins in Europe. This new acquisition was advantageous because it brought with it, existing 500,000 members in Spain and France. This strengthened the group’s European presence to 1.5 million plus membership according to Don Ressler. After the completion of its 40 million dollars funding, the company launched Fabletics to cater for the needs of athletes. A rival group known as ShoeDazzle was acquired in August 2013, and by September; JustFab opened their first offline store. The company got another funding of $85 Million dollars in August 2014, which brought its total capitalization to 250 million dollars.