About Don Ressler
Don Ressler is an entrepreneur behind the success of a series of startups. Don Ressler is instrumental in the success of Intelligent Beauty and its affiliates. Don Ressler’s first start-up was FitnessHeaven. In 2001, it was acquired by Intermix Media prompting Ressler to team up with Adam Goldenberg to start Alena Media. Alena Media’s performance advertising and e-commerce division generated revenue to the tune of a hundred millions. Nonetheless, the firm was acquired by New Corp in 2005 leaving the dual without an option than to explore new opportunities.
Leveraging their skills in the thriving online performance industry, Don Ressler and Adam Goldenberg decided to create a brand that they would execute autonomously. They gathered a group of former Alena workers and held a brainstorming session at Goldenberg’s home to develop a new brand. As a result, Intelligent Beauty was formed. Intelligent Beauty is a direct-to-consumer brand building business specializing in online cosmetics and skincare and weight-loss systems. The formation of Intelligent Beauty brought in the founder of Intermix Brett Brewer as the CEO and Dr. Alan Hirsh as product developer. Although Intelligent Beauty does not release its financial report, its weight-loss system and online cosmetics site seem to be highly profitable.
JustFab’s funding history
JustFab is a subsidiary of Intelligent Beauty that specializes in subscription e-commerce fashion retailer. After bootstrapping most of its funds within the first two years, JustFab received $33 million in funding from Matrix Partners. Kimora Lee Simmons served as JustFab’s head of creativity, and by the end of 2011 they had over 4 million subscribers. After reaching the targeted six million subscription mark, Adam Goldenberg Don Ressler raised a second round of funding. As a result, they secured $76 million from JustFab’s parent company, Intelligent Beauty, Matrix Partners, Rho Ventures, and Crossover Ventures.
Benefiting from the success of its first two years, JustFab decided to expand its addressable market. Recognizing that most of its existing customers were parents, JustFab acquired FabKinds, a children’s fashion subscription. Later on, JustFab acquired Fab Shoes, a European fashion e-commerce site bringing with it 500,000 subscribers from Spain and France. As of December 2013, JustFab had over 3 million subscribers across Europe. In October 2013, JustFab teamed up with Kate Hudson to start Fabletics, an athletic wear site. Furthermore, it acquired ShoeDazzle, a rival shoe subscription in August 2013. Besides diversifying its services to European markets, kids’ wear, and athletics, JustFab took its services offline by opening a flagship store in September 2013.