Evolution of Smooth is one of the hottest brands in the lip balm industry thanks to its wide array of benefits. This particular brand was launched back in 2007, and it has grown into the best-selling lip balm brand in America today. Yes, this is 100 percent correct. Evolution of Smooth, also known as EOS, has knocked off the top contenders, including Blistex and Chapstick. These two brands have dominated the scene for nearly a century, but they have done a poor job of staying relevant. This is where EOS stands out. This exotic brand comes equipped with organic ingredients, and the product itself is wax-free. Instant relief can be felt immediately because the ingredients are absorbed at a faster rate that’s more efficient than most of the competition.
EOS was founded by two entrepreneurs. These individuals are known as Sajiv Mehra and Jonathon Teller. These two guys had a full-plan of attack before the brand ever launched to the public. They have spent countless days perfecting the formulas, which has become one of EOS’s best attributes. Millennials makeup a large portion of the brand’s customer-base. EOS has gone so far as to provide specific marketing that caters to this precise bunch of people. The company’s social media accounts are teaming with activity as well as teaming with anticipation for the next product. Some of the biggest names in the entertainment industry have been seen applying these lip balms in public. This includes Christina Aguilera, Miley Cyrus and Kim Kardashian.
“We looked at the lip care market and actually saw that all of the products were the same,” said Teller. As of 2019, EOS lip balms have some of the most diverse packaging that’s flamboyant and fun. The shape of the actual product is completely different from anything else that’s on the market, and that’s a guaranteed fact.