When you are working in the marketing and advertising industry, you should always be on the lookout for new trends. This is a profession that is dictated by the changing behaviors of consumers. If you look at the way companies used to market their products several decades ago, you will notice that things have changed.
In fact, if you try any of the things that they were doing, you will notice that nobody even understands what you are doing. For Gustavo Martinez, most of the trends that excite him are related to technology. He has been in this profession even before technology sprouted and so, he has seen it all.
The Internet of Things
Gustavo Martinez is fascinated by the fact that modern technology can be used to link several appliances even when they are not in the same location. For example, a marketer can link a computer at the office to their car in the field and their mobile phones in the hands.
This means that they are able to manage all these things in one place. When it comes to marketing, the Internet of Things has made it easy for marketers to run multiple campaigns. They can manage several manages with one device even when they are working miles apart.
It is not possible to talk about the Internet of Things without mentioning Artificial Intelligence, and this fascinates Gustavo Martinez too. He says that the ability of computers to recognize the things that only humans could do is amazing.
Computers are not being used to do the tasks that were dedicated to humans. They can write, relay information, plan for the day, and carry out a long list of activities without being monitored. When you use Artificial Intelligence in marketing, you will notice that you will have less work to do and your costs will reduce significantly.
Better and faster marketing applications
Another trend that makes Gustavo Martinez happy is the fact that there are applications that speed up marketing activities. He says that when he was starting out almost four decades ago, he had to do many things that took up a lot of his time. Read more: Gustavo Martinez | Crunchbase
As a result, it took him too long to complete one project. Fast forward to today, and he has noticed that he can automate most of the tasks that used to exhaust his energy and so, things are now easier.
If you have been following marketing and advertising news, you must have heard about Gustavo Martinez. This is the experienced marketer who has spent 35 years working in this industry.
Over that period, he has made contributions that helped to change this industry. He says that he is almost at the end of his career and so, he is thinking about new angles in marketing.
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