The direct sales entrepreneur, Vijay Eswaran is working to bring success and economic assistance to communities across the planet who are touched by his QI Group brands. A graduate of the London School of Economics, Eswaran has become one of the best-known philanthropists in Asia after deciding to use the majority of his fortune to give back to the people of the world. On his latest speaking tour of Asia, Vijay Eswaran has been discussing the need for a greater level of female empowerment to aid the development of the continent both economically and socially.
As early as 2010, when the QI Group was around a decade old, Vijay Eswaran was honored by Forbes as one of its philanthropic heroes of the year for the Asian region. One of the main reasons for the honor was the innovative approach taken by Vijay Eswaran towards philanthropy. The majority of wealthy donors choose a cause or charity as the main beneficiary of their generous donations; however, the RYTHM Foundation aims to help as many people as possible by empowering individuals to achieve success.
The acronym, RYTHM, stands for “Raise Yourself To Help Mankind” and is a slogan the QI Groupo has been developed to reflect. Through the direct sales approach of the brand, QI hopes to produce a brighter future for the communities it touches by offering the ability to develop an income in the hours and times chosen by each salesperson. For Vijay Eswaran, the size of any donation provided to a community or individual in need is not as important as the time and effort of all individuals assisting their fellow humans. The Vijayaratnam Foundation is the personal charitable group of the QI Group founder and provides educational opportunities for young people to improve their future through attaining their best educational achievements.