How Edgard Corona, the Owner of Smart Fit, Revolutionized the Fitness Industry

 Edgard Corona, the visionary businessman behind the success
of Smart Fit, has transformed the fitness industry with his low-cost gym
concept. As the ow ner of the largest gym chain in Latin America, Corona has
made fitness accessible to millions of people who previously couldn’t afford
gym memberships. 

Smart Fit, with its affordable monthly fees starting at just
59.90 reais, has attracted a massive following since its launch. Corona’s
innovative approach to fitness has disrupted th e market, challenging
established gym chains  and gaining a significant market share. 

Corona’s journey in the fitness industry began in 1996 when
he opened the first Bio Ritmo gym in Santo Amaro, São Paulo. Despite facing
initial challenges, including financial difficulties and stiff competition , he
persevered and gradually expanded his business. In 2009, Corona introduced the
low-cost gym concept with the launch of Smart Fit, which quickly became a
massive success. 

Today, Smart Fit boasts over 365 locations across Brazil,
making it the largest gym chain not only in the country but also in the entire
Latin American region. With over 1 million members and a projected revenue of 1
billion reais in 2016, Smart Fit continues to thrive even in the face of
economic challenges.  

Corona’s aggressive and strategic approach to business has
been instrumental in the success of Smart Fit. He has been known to negotiate
fiercely for prime real estate locations, often beating out competi tors to
secure the best deals. Additionally, his astute decision-making and
partnerships, such as the investment from Patria, have further strengthened Smart
Fit’s position in the market. 

Despite being a prominent figure in the fitness industry,
Corona remains grounded and committed to his fitness goals . He maintains a
regular workout routine and encourages others to prioritize their health and
well-being. 

Edgard Corona’s entrepreneurial prowess and dedication to
making fitness acces sible to all have revolutionized the industry. Through his
innovative business strategies and commitment to affordable fitness options, he
has empowered individuals from all walks of life to lead healthier, more active
lifestyles. 

In conclusion, Edgard Corona’s success story as the owner of
Smart Fit serves as an inspiration to aspiring entrepreneurs in the fitness
industry. His vision and determination have reshaped the way people approach
fitness, making a positive impact on countless lives across Latin America.