Edgard Corona: Revolutionizing the Fitness Industry with Smart Fit

 With over 30 years of experience in the fitness industry,
Edgard Corona has become a prominent figure in the world of fitness. As the
founder and CEO of Smart Fit, he has  transformed the way people approach
fitness and has spearheaded the company’s growth in the Latin American market. 

Starting his career as a chemical engineer, Corona’s passion
for physical activity and sports led him to explore various entrepreneurial
ventures . He quickly realized the importance of focusing on what the customer
wants, rather than what he assumed they needed. This mindset proved to be
invaluable as he transitioned from the fashion industry to the fitness world. 

In 1996, Corona took a leap of faith and opened his first
gym, Bio Ritmo, in Santo Amaro. Despite facing initial challenges, he remained
dedicated to his vision of revolutionizing the fitness industry. He immersed
hi mself in the business, spending time observing and learning from both
successes and failures. This dedication led to the establishment of Bio Ritmo
as a leading player in the fitness industry. 

Corona’s journey has been marked by constant transformation
and innovation. In 2008, he founded Smart Fit, a game-changing gym model  that
aimed to make high-quality fitness accessible to all. By democratizing fitness,
Smart Fit quickly gained popularity and expanded its reach across Latin
America. Today, it stands as a reference in the industry. 

Driven by his entrepreneurial spirit, Corona has continued
to push the boundaries of the fitness industry. He actively seeks opportunities
to exchange knowledge and learn from international fitness experts, always
search ing for new ways to improve and grow his business. 

In a bold move, Smart Fit recently went public, listing on
the Brazilian stock exchange . This strategic decision will provide the company
with the necessary resources to continue its expansion plans, even in the face
of the challenges presented by the COVID-19 pandemic. Smart Fit aims to invest
in strategic acquisitions and initiatives to strengthen its position as a
leader in the fitness industry. 

Edgard Corona’s journey is a testament to his unwavering
determination and commitment to transforming the fitness landscape. As the CEO
of Smart Fit, he has not only revolutionized the way people approach fitness
but also positioned himself as one of the most successful entrepreneurs in
Latin America. With his relentless drive for innovation, the future looks
bright for b oth Corona and Smart Fit.